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Communications Czar Podcast

Feb 16, 2021

The featured Guest Czar for this episode of The Communications Czar Podcast, Tracy Lamourie, turned her calling into a profession and has become an internationally award-winning public relations executive. Lamourie, the founder of Canada-based Lamourie Media, is no slouch when it comes to creating a buzz around worthy causes. Her career was a natural outgrowth of her activism and dedication to social justice. Her first foray into the uncharted waters of public relations was in response to her advocacy for an innocent man whom she had never met. His name was Jimmy Dennis and he had been sentenced to death for a murder he did not commit.

Thanks to the tireless efforts of Lamourie and her husband, Dave Parkinson, who worked as telemarketers to pay the bills while devoting all of their spare time to raising global awareness of his plight, Dennis was eventually exonerated and released. Now Lamourie counts Dennis, a musician, among the hundreds of people she represents in a myriad of industries.

The lessons that Lamourie shared in her interview are numerous, however, in the interest of providing the most impact for your brain and eyeballs, I will limit them to the Top 5 Lessons That a Rockstar Publicist Can Teach You.

  1. EVERYONE Can Benefit From Building a Personal Brand
  2. You Already Have What It Takes to Build Your Brand
  3. Stop Underselling Yourself
  4. Don’t Be Afraid to Share Your Wins
  5. Keep at It!

“It’s really a situation where your own self-doubt is the only barrier,” Lamourie states. “Believe me when I say there are a million opportunities on the internet, literally thousands of podcasts about everything where your story would be a perfect match. There are so many forums now. If you are not using these forums and you’re just doing your work, you’re falling behind. You’re literally falling behind,” Lamourie warns.

Take her advice and put yourself out there. Start building your personal brand, share it with the world, and see what comes back to you.

You can reach Tracy Lamourie, founder of Lamourie Media at: and if you are lucky enough to be able to work with her to promote your business, project or cause, be sure to mention The Communications Czar Podcast for a special rate!