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Communications Czar Podcast

Oct 12, 2021

Do you bring your true self to work? Freely sharing your ideas, opinions, and genius, despite what other people may think. Or, are exhausted by trying to fit in and afraid of being discovered as the fraud that you sometimes feel like?

Are you able to have difficult conversations at work, or do you just go along with the flow, trying to please other people? Do you spend time in your day feeling like an imposter, holding back parts of yourself?

Guest Czar and author, Linda Basso, shares the value of bringing your authentic self to work and how being authentic can be freeing to you and those around you. 

Basso spent more than two decades in corporate marketing and advertising. Despite her unquestionable success, she felt the pull for something different. She didn't want to mingle at cocktail parties or schmooze clients. Basso wanted to write and she became a yoga teacher on the side, trying to somehow atone for what felt to her like a misaligned career. 

Upon discovering coaching Basso realized her passion for helping small business owners and professionals claim their authenticity by designing a business or career that fits their lifestyle. This work, she soon discovered, impacts not only the client but their clients, colleagues and even their families. 

Basso shares some good news about authenticity, including:

*It can be learned

*Being authentic is your natural state -- so it requires less energy to maintain

*It's never too late to start to cultivate your authenticity -- you can begin today!

Basso's nightstand reading recommendation was:

Essentialist: Do Less but Accomplish More, Guide to Identifying the Essential Things, Focus on and Getting Them Done by Martin Hell.

Basso's book, 

The Authentic Marketer: The Real Girl's Guide to Know Your Worth, Get More Clients & Grow a Business that Genuinely Fits Your Lifestyle

is available on Amazon.

You can also purchase her book, take enlightening quizzes and read a ton of useful material on Basso's website,